Times change. The tech industry is a massive industry, with the growing competition and talent in demand. Big companies that provide software services in the past is heading to the direction of licensing their software. Without the knowledge of coding, anyone can now build something of their own with Wix, Worldpress (web builder) or even Tableau (data visualisation software). Hence, the price of creating a website have plunge over the years and companies are looking for more customisable website design.
30% of consumer won't consider a business without a website. Your website is your number one marketing asset because we live in a digital age. In general users spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
75% of consumers admit to making judgment on a company's credibility based on the company's website design.
Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
• Who are you?
• What do you do/offer?
• How do I contact you?
We live in an age of now, where consumers want the information they seek immediately
Therefore, Website shouldn’t be like a newspaper or a billboard ad. It shouldn’t be selling to your customers. After all, your potential customers have already come to your site. Rather than selling to them, you should be educating them on your product or service. By clearly defining exactly what your product is or what your service does, and what makes it different from competitors, you can gently nudge prospects to become customers.
You can help them further down the sales funnel by providing a FAQs section aimed at overcoming common issues or problems. All of this is available to consumers without them needing to pick up the phone or speak to a pushy sales staff. And once you’ve set it up, you can use it for free forever. As a result, a great website can often be a much better sales tool than your own staff and this is reflected in the growth of e-commerce.
Just to follow up on the previous point of Answering customer dying questions.
Every great company website should include a blog or resource section– somewhere that gives your company a voice to communicate with consumers, companies, and rivals. A blog can also contribute to an effective digital marketing strategy built around content creation. With a blog in place, you give your company a platform to create and publish the kind of content that not only gets recognition from the industry, but that attracts and engages consumers, too.
It doesn’t just have to be blog posts, either. A great websitewill be able to incorporate an area to host white papers, slideshows, infographics, videos, images and much, much more. Without this section, your company is relying on old-fashioned PR to get the word out about new or new services. With this section, your company can take matters into their own hands and control the narrative in a way that positions them as the number one company in the industry.
A business website is a platform for learning about your audience (and potential audience). It opens an opportunity to collect information about your customers and then tailor your interactions to their preferences. For example, collect email addresses of site visitors to learn who about who visits your website.
Then, communicate with them through a regular newsletter. Use this email list to share special offers and promotions and advertise new products or offerings.